128 pages
ISBN 978-0-615-4095101
Paperback; $24.95
Printed in the USA

Combine marketing vehicles based on your goals, budget and timeframe to build the most cost effective program for your company.

There's a reason why the Great Pyramids have stood for so long: They are built to last. A solid base provides a secure foundation for the subsequent layers. Each new layer is built upon the previous layer until the entire structure is so solid it can withstand ages of wear and tear and still remain standing.

In a similar fashion, this marketing expert has found a way to build a marketing plan/program that will stand the test of time. It will work for you in good times and bad, in upturns and downturns. Through it all, the "Marketing Pyramid" is built to last.

Meet the Author
Robyn Sachs
Robyn M. Sachs has served as president and CEO of RMR & Associates, Inc. since purchasing the company in 1987. Over the years, RMR has earned a reputation for aggressive campaigns that produce measurable results. In 2000, RMR was named the 10th fastest growing PR agency in the United States and the fastest growing PR agency in Maryland by PRWEEK. RMR has also been awarded the "MC Icon Award" for best branding campaign in the country for their work with PSINet and an "ADDY Award" for the best commercial website by the Ad Club of Washington, DC.

In 1998, Robyn was awarded the Ernst & Young "Entrepreneur of the Year Award.” Additionally, the Washington Business Journal has recognized the agency as one of the Top 25 Advertising Agencies and Top 25 Public Relations Firms annually since 1991 and included RMR in its listing of Washington's Largest Women-Owned Businesses since 1990